March 28, 2024

Picking a Fight

Thom Swingel’s repeated request for more favorable advertising rates in my newspaper, the Doodlebug Island Run-on, irked my past remembrance of those few religiously induced tolerances suggested to me at my mother’s knee and my father’s woodshed, and I finally told him to take his business elsewhere. Well, he did, but was soon back. “Rates at other Sedona newspapers are no better, Bill. Do you guys get together?” “The truth is we don’t, and actually, there’s no need. Publishing costs are the same for all of us, and that, after all, is what drives prices.” After he left, I got…